• Barbie, the film adaptation of the iconic Mattel doll, will be released on digital platforms on September 5 and is already available to pre-order on Amazon.
  • The movie’s digital release is announced as it continues to dominate in theaters, remaining a hit with audiences around the world.
  • Barbie recently surpassed $1 billion at the box office and has all the makings of a home-viewing success as well.

Barbie continues to be a force to be reckoned with at the box office, but it’s now been revealed that the film’s digital release date isn’t too far away. Directed by Greta Gerwig, the film serves as an adaptation of the iconic Mattel doll, with Margot Robbie in the starring role. The Warner Bros. movie has been a major success with audiences and critics alike, and has been a box office sensation, recently passing the $1 billion mark.

Now, Variety reveals that Barbie will release on digital platforms on September 5, less than one month away. The film is already available to pre-order on Amazon for $19.99.

The digital release announcement comes as Barbie continues to cross new milestones at the box office, with a global haul of $1.191 billion and counting.

Will Barbie Be A Success At Home?

Ryan Gosling as Ken singing I'm Just Ken in Barbie

As a movie based on one of the most popular children’s toys of all time, Barbie always had a good chance of being a success, but awareness generated from the “Barbenheimer” phenomenon was an indispensable tool leading up to its release. When it was announced that Barbie and Oppenheimer would be released on the same day, a rivalry of sorts developed between the movies in the public eye. Due to the stark and highly meme-able contrast between the two movies, this rivalry eventually turned into a celebration of both.

The Barbenheimer buzz has been a gift to both films, but the two projects have enjoyed sustained popularity due to their high quality. Barbie‘s early reviews were very positive, with critics loving Gerwig’s thoughtful and clever take on the Mattel toy. It’s clear that audiences have loved the film just as much, with its strong box office legs indicative of positive word-of-mouth and repeat viewings. This bodes very well for Barbie‘s performance on digital platforms.

A recent survey revealed that about 22% of Barbie moviegoers hadn’t been to see a movie in theaters since before the pandemic, which speaks to just how eventized Gerwig’s movie became. This level of excitement and continued engagement with a film generally translates well to home viewing performance, with smash hit Avatar: The Way of Water, for example, recently becoming Disney’s biggest digital release of all time. While movies’ digital sales numbers aren’t generally revealed, Barbie‘s performance thus far strongly suggests Warner Bros. will have a home viewing hit on its hands.

Source: Variety

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